This explains modern politics in a nutshell, doesn't it?

Want to sound authentic? Awaken the fire already kindled inside your readers’ hearts. A 2018 study found a direct correlation between the level of emotion conveyed in a text and its perceived authenticity. Your readers have no idea whether you’re telling the truth, neither do they care. All that matters is how passionate you sound, combined with how much your audience agrees with your perspective.
Authenticity is Fake — And I Have the Science to Prove It
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Philip S. Naudus
Jennifer Dunne
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May 14, 2022
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This explains modern politics in a nutshell, doesn't it?
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Written by Jennifer Dunne
1.94K Followers
·294 Following
I help get the big ideas out of your head and into the world. 90-day Vision to Reality™️ program. Learn more at: https://www.linkedin.com/in/jenniferdunneco/
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