McDonald's did a study on supersizing meals, and determined that the people who routinely supersized were the poorest, who used this opportunity to feel wealthy and abundant. Wealthier customers, who got this feeling elsewhere in their lives, were more concerned about the extra calories. The same holds true for the latte -- are you using it as a substitute for wealth and abundance? Then save the money and invest it, and have REAL wealth and abundance! Or are you using it to fit in at the office (buy a Starbucks reusable cup, and fill it with your own coffee!), or because you've already been running around in customer meetings for 3 hours and you need a break and a moment to clear you head (then the latte is of more use than the money)?