If you read the whole book, "Eat That Frog!" (which we did last year as part of my mastermind group), the way to choose your "frog" is to pick the one thing that, if you accomplished it, would make you feel like you had moved productively toward your goals. So writing may be your frog! But save the reading and commenting and other fun bits for after the chores are done, to reward yourself for getting through them.