If I'm captivated by a short-form article, I will follow the links in it. I'm willing to give many authors a minute to convince me that I'd actually be interested in a long-form article about a topic I doubt I'm interested in. If I fail to click on the article link at the end of the article, it's because the short-form only confirmed that I was not in fact interested in the topic. But I'll usually comment or clap for the author giving me a chance to find out instead of relying on my preconceptions about the topic.