I grew up around many people of faith. My grandaunt and her best friend were both nuns, as was a cousin, and my dad was on the board of the local Catholic university. We frequently had dinner guests to the house who were various types of religious -- nuns, priests, once even a traveling monk. They almost *never* spoke about religion. They didn't have to. It was in their every gesture, every action. They were humble, deferred to those around them, and radiated love for everyone and everything. (Except Billy Idol -- the video for White Wedding really hit a nerve for my cousin.) Those are the people who ethically market Jesus!