Another issue with rising suicide rates is normalization of suicide. If it feels like a viable option to stop the hurt being experienced in the moment, people will take it. (This is Guyana's problem with suicide.) The whole point of stigmatizing suicide is to raise the cost. If you don't believe in an afterlife (so religion's view on suicide doesn't matter) and have no or poor family ties (so you won't care about societal shame faced by those you leave behind), all of a sudden it's much more viable. Then the only thing stopping most people is fear of failure. Most people don't want to *die*, they want the pain to stop. Trying to suicide and failing would not only *not* stop the pain, it would increase it.